The London 2012 Olympics offer the Norfolk tourism industry an ideal opportunity to capitalise on the world's attention before, during and after the games, and to encourage visitors to the games to spend time within Norfolk.
Please check back regularly for more information, courses and events relating to 2012.
London 2012 - 'Britain - You're Invited' logo now available (news from VisitBritain)
UK tourism businesses are invited to join VisitBritain in extending a message of welcome and invite the world to visit Britain in the run up to, during and beyond 2012 by downloading and using the 'Britain - You're Invited' logo as part of your promotions.
Download this logo at https://www.visitbritainimages.com/search.html?definedgallery=britainyourinvited&userPriv=16 (registration required).
London 2012 - Fair Price Charter for the East of England
Tourism businesses in the East of England are being urged to sign up to the Fair Price Charter for the region which has just been launched by East of England Tourism.
Major global events such as the London2012 Games offer both opportunities and challenges for tourism businesses. Businesses need to maximise profitability – but not at the cost of the region’s longer-term reputation. And, of course, visitors expect value for money and reassurance that the price they pay up front will not be compromised by late discounting.
The Fair Price Charter will allow decision makers to identify accommodation providers and venues in the East of England who have made a firm commitment to reasonable and fair trading terms in 2012.
The Fair Price Charter is recognised, endorsed and promoted by EET, LOCOG (London2012 Organising Committee of the Olympic Games), VisitBritain and the BHA (British Hospitality Association). Accommodation providers and venues can sign up now, by going to www.eet.org.uk/fpc.
Norfolk Celebrating Talent - Norfolk's Tourism Opportunity
Millions of people will be coming to the UK for the London 2012 Olympic and Paralympic Games. And they won’t all be staying in London.
It’s clear that London 2012 will provide our tourism industry with its biggest opportunity for a generation with the potential to boost Norfolk’s image and leave a legacy for the county.
We are using London 2012 as a catalyst to build Norfolk’s profile as a world-class destination for residents, businesses and visitors and deliver an exciting programme around the UK’s Cultural Olympiad.
Over the coming months, we will be working with the sector to identify how we can best promote Norfolk as a key visitor destination in 2012, with easy links to London and the Olympic Park in Stratford and to the rest of the world via. the Norwich – Schiphol link.
In the meantime, you can start to gear up your business for the exciting opportunities that lie ahead. Find out more on how Norfolk can capitalise on the Games and how Norfolk Celebrating Talent are working to raise Norfolk's profile - read the London 2012 Norfolk's Tourism Opportunity PDF.
Links:
Norfolk Celebrating Talent – the county’s programme to make the most of the London 2012 Games – sign up for our e-newsletter.
Rising to the Challenge East – the region’s programme to make the most of the London 2012 Games
East of England Tourism
Visit Britain Tourism 2012 Games
2012 - Great reasons to sell Britain (News from VisitBritain)
Britain will be operating 'business as usual' throughout the whole of 2012 and there will a fantastic tourism offering for visitors before, during and after the 2012 Games.
To help you convey this message to your clients, customers and international travel trade partners, we have developed the 2012 - Great Reasons to sell Britain & London fact sheet. This short sales piece outlines 10 compelling reasons why UK tourism businesses and overseas operators should be selling Britain as a leisure & business destination throughout the whole of 2012.
Britain's Travel Trade invited to use logo (News from VisitBritain)
The new Britain You're Invited logo extends a message of welcome to international visitors and is available for download and usage by UK travel trade, as part of the Britain Brand development work being undertaken by VisitBritain to extend a message of welcome and invite the world to visit Britain in the run up to, during and beyond 2012.
Click here to download the logo (subject to terms and conditions.)
Tourism 2012 Games newsletter
Read the first newsletter from VisitBritain's Tourism 2012 Games - the official source of information on the 2012 Games for the UK's tourism industry - including information on Brand Protection Guidelines for Tourism, accommodation partners wanted, free iconic Britain images, and the Cultural Olympiad Open Weekend.
Launch of 2012 Games website for tourism businesses
In partnership with London 2012’s Nations and Regions Group, Visit Britain have launched a new tourism website, dedicated to helping the tourism industry get involved with the 2012 Games. If you work in tourism and want to know more about the London 2012 Olympic and Paralympic Games, www.Tourism2012Games.org is the website for you.
You’ll find information about how the UK is preparing to host the biggest event in the world and how your business can make the most of the Games - including how to make your business more accessible and brand protection guidelines to help you understand what you can (and can’t) say about the Games in your marketing materials. And don’t forget to sign up to the Tourism2012Games free e-newsletter to keep up to date as the Games draw near!
Norfolk 2012 Strategy - Norfolk Celebrating Talent
Thousands of people will be coming to the UK for the London 2012 Olympic and Paralympic Games. And they won’t all be staying in London. It’s clear that London 2012 will provide our tourism industry with its biggest opportunity for a generation with the potential to boost Norfolk’s image and leave a legacy for the county.
Norfolk Celebrating Talent will be using London 2012 as a catalyst to build Norfolk’s profile as a world-class destination for residents, businesses and visitors and deliver an exciting programme around the UK’s Cultural Olympiad. This will include a new level of ambition for the county’s major events as part of the Synergy programme and highlighting our major attractions and unique cultural heritage to showcase our offer to Games spectators whilst they are in the UK. For more information on the Norfolk 2012 strategy and how to get involved, visit www.norfolkcelebratingtalent.co.uk.
Registration for London 2012 Open Weekend opens!
The London 2012 Open Weekend is back for 2010, and takes place from Friday 23rd - Sunday 25th July. This year, we're hoping that more of Norfolk's cultural and sporting organisations and venues will join and celebrate only two years to go until the Olympic and Paralympic Games!
For 2010, London 2012 are asking participating organisations to set a challenge for the public to participate in. The challenge could be to create a new piece of art in 24 hours, organise a treasure hunt or stage a mass aerobics session - it's entirely up to you. 21 events took place in Norfolk over Open Weekend 2009, and we've set ourselves the challenge of doubling this in 2010. We ask that your event:
- Sets a challenge that the public can participate in
- Takes place between 23-25 July 2010
- Is non-commercial and not-for-profit
- Does not have any commercial sponsorship or offer any similar marketing rights
- Is open to everyone
To find out more and to register an event visit www.london2012.com/openweekend. Registration will close at 12 noon on 16 July 2010.
Workshops:
London 2012 are holding a workshop on how you can get involved in Open Weekend in London on 13th April. To book a place on this workshop or for any queries regarding Open Weekend please contact openweekend@london2012.com.
Events that happen in Norfolk as part of Open Weekend will be listed on the Norfolk Celebrating Talent website www.norfolkcelebratingtalent.co.uk and more information on local support will be provided in our February e-newsletter- sign up for this by visiting the homepage of our website.
Please contact Claire Gulliver - Norfolk Development Officer for the 2012 Games - if you have any questions or would like to be involved.
Olympics 2012 - Welcoming The World
With London 2012 just around the corner, it's time to start ensuring that the county has the skills needed to respond to the increased tourism. Courses such as East of England Tourism's 'Welcome to Excellence' provide the essential training for staff on the front line of the visitor economy, and are vital to make sure of a warm welcome to all.
Future details on 2012 opportunities, courses and workshops for tourism businesses in the county will be made available here, but to get started, why not look at the Welcoming The World booklet - a joint initiative between Regional Language Network London and the London Development Agency - which is designed to look at the differing expectations and requirements of international visitors.
London 2012 - Compete For
CompeteFor is a free service and is the chosen website of London 2012 for the publication of Games-related contract opportunities. Businesses of any size can use the CompeteFor brokerage service as a buyer or supplier of Games-related goods and services.
CompeteFor also provides access to business support services; building skills and capacity to ensure that businesses across the UK can access opportunities linked to the hosting of the London 2012 Games. For more information please see https://www.competefor.com. You can also find out more information on business opportunities on the Business Network section of www.london2012.com.
Find out all you need to know about the Games at www.london2012.com.
Please note that the information contained in these pages and any opinions expressed or advice given is not official London 2012 content.