'Visit Norfolk - Closer than you think to London' 2012 Tourism Business Toolkit

Norfolk Tourism has published a 2012 Tourism Business Toolkit aimed at helping the county’s tourism industry to capitalise on the 2012 Games. Sponsored by Norfolk County Council with the key message, ‘Visit Norfolk – Closer than you think to London’, the toolkit includes fact sheets with key information about London 2012, and including key marketing messages and suggestions on customer care to help businesses prepare for the Games.

Message from Richard Ellis, Chairman Norfolk Tourism: "London 2012 is literally a ‘once in a lifetime’ opportunity. And it is not just about a few weeks of sports – it is a massive opportunity to raise the profile of Norfolk as the closest major holiday destination to London. The positive impact of the Olympic Games for Tourism in the UK is already beginning with tickets on sale – and it will last not just for the next 15 months, but for at least 4 years after the Games. That is well documented from previous host nations.

Minimising the challenges and maximising the opportunities for those of us in the Tourism industry in Norfolk will need collective action, and that work has started. It will also need individual businesses to use the right messages and understand what they need to do themselves – and that is what this toolkit is all about. I urge you to make the most of the Toolkit and help us all to make the most of this great opportunity for Tourism in Norfolk. We have an unrivalled offer here, we are ready to welcome more visitors – and we are Closer to London than many people think…"

Download the 2012 Tourism Business Toolkit - PDF (2.3mb)

Key Marketing messages
Logos and guidelines
Images

Invite your guests to return to Norfolk in 2012 - Accommodation cards

With the 2012 Games only a year away it is more important than ever to make sure that the industry in Norfolk works together to encourage this seasons guests to return to Norfolk in 2012.

Accommodation cards (please note this is a low resolution version) have been designed to encourage this season's guests to return to Norfolk in 2012 whether they have tickets for the games or whether they wish to get away from all, using the key marketing messages from the 2012 Tourism Toolkit. The idea is that the cards are handed out with receipts when your guests are checking out. We are inviting accommodation providers to get involved in this campaign and asking for a small contribution to cover the cost of design/production (minimum order 250 for £25).

Taking part in this campaign will help us all to promote Norfolk as a great place to stay in 2012 and with an estimated value of up to £2.9 billion to the UK from the Games its well worth us all being prepared and communicating the message to this years customers.

If you would like to order some cards please contact Louisa Kiddell (01603) 222846 or louisa.kiddell@visit.norfolk.gov.uk.

New industry toolkit to invite customers, friends and relatives to Britain

VisitBritain have launched an industry toolkit to help you to invite your past customers, friends and relatives from around the world to visit Britain in 2012, as part of the ‘GREAT Britain - You're Invited’ marketing programme. Under the slogan ‘Share Your GREAT Britain’, their online tourism industry toolkit is available free of charge to help you participate in, and benefit from, the campaign. The toolkit includes adverts, newsletter templates, posters and e-cards which you can personalise with your own message and tailor for your own use.

For more information on the toolkit go to http://www.visitbritain.org/opportunitiesadvice/getinvolved/vfrtoolkit.aspx

Norfolk Towns and Villages - London 2012 Olympic Torch Relay Route

Twelve Norfolk towns and villages have been chosen for the London 2012 Olympic Torch Relay Route.

On July 4, the Olympic Torch will pass through King's Lynn, South Wootton, West Rudham, East Rudham, Fakenham, Holt, Cromer and Aylsham, ending in Norwich for a special celebration event in Chapelfield Gardens that evening. On the morning of July 5 the Olympic Torch will travel to Hethersett High School for a special event, before heading through Norwich, Acle, Filby and Great Yarmouth and then south into Suffolk. The street by street details will be confirmed next year.

Lydia Smith, Director Norfolk Tourism said: "The London 2012 Olympic Torch Relay will be an exciting and memorable occasion showcasing Norfolk to a national and international audience, as it passes through some of our key tourism destinations - King's Lynn and West Norfolk, North Norfolk Coast, Norwich, the Broads and Great Yarmouth. The county will be looking at its best with local communities thronging the route to welcome the Torch and support the Torchbearers."

James Carswell, Norfolk County Council's Cabinet member for Cultural Services said: " This announcement is great news for Norfolk and follows a lot of hard work to ensure the that the Olympic Torch Relay doesn't pass us by. This really is a once in a lifetime opportunity to see the Olympic Torch being run through Norfolk and I'm sure not just the communities on route, but residents from right across Norfolk will be excited by this news."

Image (c) LOCOG

Lloyds TSB launches new guides to help UK businesses in the run up to London 2012

With less than one year to go to London 2012, the Lloyds TSB Games Time Ready Guide has been designed to provide businesses with information and key insights into how to prepare to take advantage of the opportunities – and overcome any challenges – that London 2012 will bring.

Featuring interviews with other London 2012 partners and organisations, the guide contains a number of key sections with checklists that businesses can work through. The areas covered include security, technology, people, transport, legacy and lessons from the Vancouver 2010 Winter Olympic and Paralympic Games.

To download the Games Time Ready Guide and to find out how Lloyds TSB can help your business on the journey to London 2012 and beyond, visit: www.lloydstsbbusiness.com/london2012  

2012 - Great reasons to sell Britain (News from VisitBritain)

Britain will be operating 'business as usual' throughout the whole of 2012 and there will a fantastic tourism offering for visitors before, during and after the 2012 Games.

To help you convey this message to your clients, customers and international travel trade partners, we have developed the 2012 - Great Reasons to sell Britain & London fact sheet. This short sales piece outlines 10 compelling reasons why UK tourism businesses and overseas operators should be selling Britain as a leisure & business destination throughout the whole of 2012.

Olympics 2012 - Welcoming The World

With London 2012 just around the corner, it's time to start ensuring that the county has the skills needed to respond to the increased tourism. Courses such as East of England Tourism's 'Welcome to Excellence' provide the essential training for staff on the front line of the visitor economy, and are vital to make sure of a warm welcome to all.

Future details on 2012 opportunities, courses and workshops for tourism businesses in the county will be made available here, but to get started, why not look at the Welcoming The World booklet - a joint initiative between Regional Language Network London and the London Development Agency - which is designed to look at the differing expectations and requirements of international visitors.

London 2012 - Compete For

CompeteFor is a free service and is the chosen website of London 2012 for the publication of Games-related contract opportunities. Businesses of any size can use the CompeteFor brokerage service as a buyer or supplier of Games-related goods and services.

CompeteFor also provides access to business support services; building skills and capacity to ensure that businesses across the UK can access opportunities linked to the hosting of the London 2012 Games. For more information please see https://www.competefor.com. You can also find out more information on business opportunities on the Business Network section of www.london2012.com.

Find out all you need to know about the Games at www.london2012.com.

Please note that the information contained in these pages and any opinions expressed or advice given is not official London 2012 content.