Keen to reach the groups market?


For the 12th consecutive year Norfolk Tourism is producing the specialist Travel Trade Manual 2011. This successful publication is direct mailed to 7000 dedicated group operators in October and distributed throughout the year at exhibitions and via www.visitnorfolk.co.uk/groups where it can be ordered by UK operators or downloaded by international businesses. During 2009/10 the PDF was downloaded 4800 times! The manual, which offers advertising opportunities for attractions and accommodation providers, highlights our key products from the Broads and Countryside to our unique Heritage offer. VisitNorwich is producing the manual on our behalf and if you are interested in more information on the promotional opportunities please contact Lisa Howard for a rate card on 01603 727943 lisa.howard@visit.norwich.co.uk.  

Outdoor Norfolk 


Outdoor Norfolk is Norfolk Tourism’s the county’s new campaign to promote the area’s world class outdoor activities – boating, birdwatching, canoeing, cycling, fishing, horseriding and walking. A new Outdoor Norfolk activity map and guide was launched at Pensthorpe Nature Reserve, which is the home of BBC Springwatch for the third year running. 

Lydia Smith, Director, Norfolk Tourism said “Our new Outdoor Norfolk Campaign, www.visitnorfolk.co.uk/outdoors, is encouraging visitors and local residents to get out and about in the county and go walking, boating, birdwatching, canoeing, cycling, fishing and horseriding at more than 100 locations, using public transport like the CoastHopper bus or The Bittern Line railway whenever possible. Norfolk with its endless skies is the place to enjoy the great outdoors.”

Deb Jordan, Director Pensthorpe Nature Reserve said: ““Pensthorpe will certainly be a huge supporter of the Outdoor Norfolk map guide and website because the key to any really successful holiday or visit to a new county, is being able to find places to visit, which are appropriate to your own particular needs and interests. Pensthorpe, in its third year of hosting BBC Springwatch, is now well known for its aims of getting its visitors closer to and learning more about nature. This wonderful map not only highlights all that is special and typical of Norfolk’s fabulous wildlife, numerous gardens and nature reserves, but also explains how to enjoy the outdoors via cycle routes, long distance footpaths and/or rail and coastal bus links. It will have a huge impact on visitors to the county and allow them to explore areas of which they may have otherwise been totally unaware. A really outstanding guide for all those who love nature and the outdoors!”

The Outdoor Norfolk leaflet will be distributed at consumer exhibitions attended by Norfolk Tourism throughout the UK, as well as being downloadable from www.visitnorfolk.co.uk/outdoors.

Advertising your business on www.visitnorfolk.co.uk/outdoors

The Outdoor Norfolk campaign is a great tool for marketing your business to target markets interested in walking, cycling, boating, horseriding, gardens, fishing and more. If you would like your business to benefit, why not take out a web banner on www.visitnorfolk.co.uk/outdoors from only £65 per year?   

Contact janet.robertson@visit.norfolk.gov.uk for more information and please remember if you want your banner to really stand out, we can design it in-house at a small additional cost.



www.visitnorfolk.co.uk - Advertising Opportunities for Graded Accommodation & Attractions


Give your business a helping hand by advertising on Norfolk's official tourism website - http://www.visitnorfolk.co.uk/.  Listings start from as little as £64 + VAT per year, and banner advertising from £65 + VAT.

Norfolk’s official tourism website www.visitnorfolk.co.uk is Norfolk’s premier source for online tourism, and the official tourism website for Norfolk. So far in 2009, we've seen a 16% increase in visitors on 2008 numbers.

Top of the charts! www.visitnorfolk.co.uk performs excellently on major search engines, ranking first or high up on the first page of Google and Bing for all relevant search terms such as ‘Norfolk Bed & Breakfast’ or ‘Norfolk Attractions’. Type in ‘Norfolk’ on Google and you’ll see us at the top.

Ongoing investment www.visitnorfolk.co.uk will get even better in 2010, with improved search facilities, streamlined navigation, online bookability and interactive content. All these developments and more will raise traffic levels and increase the website’s profile, for your benefit!

Publicity Don’t forget that as Norfolk’s official tourism website, Visit Norfolk is promoted far and wide, including the Travel Trade Manual for group operators, all printed material, partner websites, and press releases to local, national and international media, trade and consumer shows/exhibitions, and also via social media sites such as Facebook and Twitter.

Your Places to Stay / Places to Visit listing includes space for a detailed descriptions of your business, four photos, contact details and a free link to your website. You will have administration access to your listing via your personal login area so you can update it at any time, add your special offers throughout the year and track your “click through” statistics.

Standard fee - £89 + VAT per annum
Partner's fee* - £64 + VAT per annum

* Norfolk Tourism offers a reduced listing fee at £64 + VAT and this applies to any business that belong to / advertise with one of Norfolk Tourism’s partner organisations (list on application form).

How to book your Places to Stay / Places to Visit listing:

Simply fill out and return the appropriate form below, with your payment:

Accommodation Form 2010 - **All accommodation must show evidence of current Quality in Tourism or AA grading.

Attractions / Things to Do Form 2010

Alternatively, sign up and pay via our secure online server.

For more information and details of banner advertising, see Visit Norfolk's Advertising Opportunities page or please contact Janet Robertson on janet.robertson@visit.norfolk.gov.uk or 01603 638164.

Events & News Promotion

Don't forget - if you have an event at your business, you can add this to our What's On guide through the Add Events section. If you advertise with Visit Norfolk and have just received an improved grading or award for your business, let us know and we'll add the story to our News page.


Social Media

Don't forget to further your online presence by the use of social media to spread the word. If used correctly, tools such as Twitter, Facebook and others can help boost your profile for little outlay. Take a look at www.twitter.com/NorfolkUK to see how we're using the site to promote Norfolk, events, attractions, accommodation and special offers. We also have a Facebook group that we run with Shaping Norfolk's Future.

If you'd like to get involved with social media, but not sure what a tweet or a hashtag are, then have a look at our new Twitter helpsheet. As part of Norfolk Tourism's Annual Review on November 4th, Jungle PR hosted a Social Media workshop - download the Powerpoint presentation 'Social Media at Your Fingertips' (1.74MB).


Norfolk Tourism Annual Review - Marketing & Research presentations

Thank you to all who attended the Norfolk Tourism Annual Review, and for your positive feedback. At your request, please find available to download the presentation from Geoffrey Dixon of Vivid Interface on 'The Importance of Insight' (274KB), and Kate Morfoot of Jungle PR's workshop on 'Social Media at Your Fingertips' (1.74MB). The Tribe PR workshop will be emailed directly to delegates.

For those wishing to find out more about social media, Jungle PR have developed a range of courses specifically for travel and tourism businesses in Norfolk on PR, Gaining Press Coverage and Social Media - please contact Kate Morfoot for more information.